After several years of working with The Ivy Café in Leeds PGHL was chosen to support and manage the press and launch strategy for The Ivy Asia, Leeds and create a significant buzz surrounding the opening and launch party.
After successful launches of the brand in London, Cardiff and Manchester, this was a high-profile expansion for The Ivy Asia and its first restaurant in Yorkshire.
We delivered a campaign that comprised local partnerships, influencer relationships & creative PR to achieve both press and social media coverage and generate reservations.
Activity included media outreach with specially curated PR boxes, which consisted of ……. and driving awareness of the opening with a press dinner and showcase, pre-launch pop-up tastings, and influencer collaborations.
In addition, PGHL managed the exclusive VIP launch event which was the hottest ticket in town with a 300-strong guest list of Leeds glitterati, celebs and famous faces!
